Contents

*Global Logic: The Challenge of Globalisation for Southeast Asia Business* *TABLE OF CONTENTS:*
*Introduction: Challenges to Conventional Wisdom:*
*1. A Review of the Growth of Global Business*
	The Changing Profile of International Business International Agreements The Growth of Transnational Companies Changing Paradigms

*2: Globalisation Defined*
	A New Civilisation The History to Globalisation The Emerging Global Economy The Changing Nature of the Global Society

*3: The Southeast Asian Economic Miracle and International Trade Theory*
	The Economic Miracle Why the Miracle Fizzled Trade Theory Analysis

*4: The Growth of Regionalism*
	The Attraction of Regionalism. ASEAN APEC Regionalism for SE Asia’s Future

*5: Global Finance and Southeast Asia*
	Money Matters Asian Money Foreign Capital Crisis Management and the Need for Reform

*6: Southeast Asian Business Systems*
	Business and Culture A Mosaic of Cultures and Traditions In Search of a Predominant Business System

**7: The Financial Crisis as a ‘Critical Event’ for the Guanxi Business System**
	Guanxi as a Socio-commercial System The Dynamics of Change Responding to Exogenous Factors

*8: Redefining Competition*
	Production Driven Competition New Approaches to Competition

9:	*A Global Management Approach*
	The Practice of Management Management by Interaction. Challenges for Global Management
*10:*	*A Global Marketing Approach*
	Marketing Theory Marketing in the Global Context Southeast Asian Customers Marketing Implications
*11:*	*Global Business Strategies for Southeast Asian Business*
	Strategic Planning Managing within Change An Action-response Strategy for the Global Era

*12:*	*Engaging the Future:* *Critical Conversations for Southeast Asian Business*
	Economic Liberalism A World of Conversations

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