Global Logic suggests that the changes taking place in business and social interaction across the globe are so radical it is legitimate to talk of an emerging new and global process of creative thinking: The industrial era logic of limits is being made redundant by the global era’s logic of creative engagement.

Globalization is to be understood as more than an increase in technology and communication. It is a revolutionary change in the interaction and integration of people and business across the globe brought about through the seemingly unlimited flow of information.

Everywhere people are caught up in the experience of the emerging global information era: an era characterized by the development of a new model of reasoning – a global logic.

In focusing on the Southeast Asian financial crisis of 1997-98, Global Logic suggests that this global paradigm of thinking and interaction is affecting the very nature of business practice. Essential concepts such as competition, management, marketing and strategic planning will be radically altered by the emerging global logic of creative engagement.